STATISTICS SUPPORTING BRAND-LED BUSINESS

80%

increase in brand recognition when using a signature colour (Reboot)

Colours matter. Choosing the right colour can heighten brand impact. Colour psychology plays a role in creating a set of associations among consumers about a brand's image.

33%

increase in revenue when brands are consistently represented (Lucidpress)

Brand consistency is making sure that your brand values, image, and messaging are consistent across all channels. This helps customers place your business and engenders trust.

7S

to form an impression of a brand but it takes 5-7 impressions for consumers to recognize your company logo (

A company’s brand identity is much more than the company’s logo or the product or service being offered. All these items need to work in concert as a cohesive unit to drive brand recognition, which is the extent to which customers can correctly identify a brand when seeing a logo, a product, or pice of communication.​

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77%

of marketers say branding is critic al to business growth (Adience)

For a brand to be born, its assets need to be imbued with meaning. When a name, a logo, a slogan, or a colour scheme identifies a business and its products amongst a sea of others and elicits favourable associations, it translates into the most crucial benefit of a strong brand – greater profitability.