STATISTICS SUPPORTING BRAND-LED BUSINESS

81%

of consumers need to a trust a brand to consider buying from it (Edelman)

A trusting customer is a loyal customer. When brands strive for trustworthiness, they can benefit from recurring revenue. Brands benefit the most when they earn trust in three areas — product experience, customer experience, and impact on society.sumers are more than twice as likely to buy first, stay loyal, and advocate for brands they trust

28X

more likely to pay attention to advertising and communications of brands they trust

With 3 in 4 consumers actively using advertising avoidance strategies, brand trust becomes an essential element in driving awareness and action. Focusing on advertising efficiency and effectiveness by balancing brand work with sales work compounds long-term sustainability in brand building.

28X

more profitable advertising-related success linked to brand size, share of voice & creativity. (Effies)

A brand is an enduring asset that pays dividends well into the future. Starting with a strategic choice to become a brand-led business means you completely align your business decisions with your brand strategy, your customers and their needs. A brand-led business carries out work in a way that respects and honours the brand, its vision, mission, values, and promise to the market.

86%

of consumers prefer an authentic brand image and honest personality (Forbes)

A strong brand is critical for building connections with customers. A successful brand strategy can help improve loyalty, drive brand awareness, build repeat business, and inspire word-of-mouth marketing and referrals. Branding is the primary fuel powering your business and driving sales.

Strategy: Infographics